Comparison

Horra vs Soundtrack Your Brand

Soundtrack Your Brand is a business music service available in many countries. Let's look at what really matters for a venue day to day.

For a venue, two things make the difference: compliance, which Horra helps you manage with clear guidance, and accessible human support from day one. That's precisely where Horra has the edge, from an independent coffee shop to a multi-site franchise.

CriterionHorraSoundtrack Your Brand

Public performance royalties complianceGuided, with clear supportNot included. Their site points you to your local rights body to register on your own.

Direct human supportYes, a support team you can reach directlyTranslated navigation, but licensing details for your region often default to self-service resources

Audio messagesIncluded from the Premium plan, managed in the appA paid add-on, not included in the subscription

Human curation by defaultPlaylists curated by music programmers, ready to playAI-assisted generation. Human curation available as a paid option

Music catalogueAround 300,000 licensed, curated tracks, real artistsLarge on-demand catalogue, without a selection dedicated to venues

Entry-level pricingClear, public per-venue pricing, published ratesPer-zone pricing, quoted based on number of sites

Let us be fair

Soundtrack Your Brand highlights a large on-demand catalogue, but for a venue, guided compliance and included audio messages are what make the difference day to day.

Our verdict

Guided compliance, direct human support, audio messages included from Premium, and human curation by default make the difference day to day. Horra brings all of this together in a product you control yourself, by zone and by time slot, from an independent coffee shop to a multi-site franchise. That's where Horra makes the difference for your venue.

Frequently asked questions

Does Soundtrack handle public performance royalties for me?

No. Their licensing information states that public performance rights are not included in the subscription, and points you to your local collecting society to handle it yourself. You're left to manage the paperwork alone. Horra guides you through your public performance royalty obligations.

Does Soundtrack offer direct, human support?

Soundtrack's navigation is translated, but in our review the licensing page most relevant to day-to-day compliance questions leaned on self-service resources, and first-line support works the same way. At Horra, both the product and support team are hands-on, and you can reach a real person directly.

Is Horra suitable for a chain or multi-site franchise?

Yes. Horra serves independent coffee shops as well as chains and franchises: you manage every zone and every venue in the app, with scheduling by time slot, audio messages included from Premium, human curation, and guidance on public performance royalties. Compliance stays handled across all your locations.

Try it in your own space

The best comparison is your own ear in your own space. Try Horra.

Try Horra

No commitment, cancel anytime. Price shown per venue.