An app or an agency: which solution fits your venue?
The background-music market is largely run by agencies: they build your sound identity for you, on quote. Horra takes the opposite approach. Here's how to choose, no sugarcoating.
Two models, two philosophies
The background-music market is largely run by specialist sound-branding agencies. Their craft is real and often excellent: art directors build a sound identity or a branded radio for you, with genuine references in luxury and major retail chains. If you run a luxury house or a national chain with a dedicated marketing budget, that's a perfectly legitimate choice.
But this model has a downside for an independent venue. Everything goes through the agency: no published price, a sales cycle before you even start, and day-to-day dependency. Changing a playlist, scheduling a message for your sale, adjusting a time slot: all of it goes back through a contact. For a restaurant, a salon or a gym, that's often heavy, slow and expensive.
Horra is an app you run yourself
Horra starts from the other end. It's an app you operate yourself, with the benefit agencies sell built in: playlists curated by humans, ready to play, but living inside an app you control. You pick the playlist per zone, schedule it by time and day, trigger an audio message whenever you want, without making a phone call. An agency's curation, with the simplicity and price of a subscription.
Self-service
You run zones, schedules and messages from the app. No quote, no art director to call for the smallest change.
Transparent
Clear, public per-venue pricing, shown up front. You start without a sales call or a long-term commitment.
Human support and compliance
App, support and guidance on public performance royalties from a real team, wherever you operate. Many providers leave you alone with a plain link.
When an agency is the right choice
Let's be clear: if you're building a bespoke sound identity for a national brand, with a dedicated budget and the desire for end-to-end project support, a good specialist agency does remarkable work. Bespoke makes sense when the brand stakes justify it.
When Horra is the right choice
If you run one or more venues, want to start this week, run things yourself, know the price upfront and want guidance on compliance, Horra is built for you. An agency's result, at the price and flexibility of an app.
Frequently asked questions
Does Horra replace a sound-branding agency?
For an independent venue, often yes: you get curated playlists and full control, without a sales cycle or bespoke fees. For a very specific brand sound-identity project, a good agency still makes sense.
Do I need a call to find out the price?
No. Pricing is published and shown up front, with Classic and Premium plans. You can try it without talking to a salesperson.
Can I change my music myself?
Yes. Playlists per zone, scheduling by time slot, audio messages: everything is run from the app, whenever you want, with no middleman.
What about public performance royalties?
The royalty is still owed by your venue; nobody makes it disappear. Horra broadcasts from a catalogue licensed for commercial use and guides you through public performance royalties in plain language, instead of leaving you alone with a form.
Try the app, not the quote
Set the mood for your venue in minutes, without a sales call.
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