Pricing

How much does background music cost for your venue?

Two amounts, and only two: your Horra subscription, shown in plain terms, and the public performance royalties owed by your venue. We explain both, without jargon.

Two separate budget lines

1 · Your subscription

Music, managed by Horra

Curated playlists, scheduling by zone and time of day, audio messages, the app and back-office, human support. A fixed, clearly shown price, per venue and per month.

2 · The royalties

Public performance royalties, owed by your venue

This is the right to play music in public. It remains owed by your venue, directly to the collecting society in your country, and is budgeted like rent or electricity. It is never taken out of the product.

Choose your plan

Transparent pricing that scales with the size of your business

MonthlyAnnualSave up to 12%
Themed playlists
Weekly updates
Custom playlists (Spotify, Deezer)
Promotional messages
Sonic identity
Support
Legal compliance
for independents

Classic

Included
Included
Not included
Not included
Not included
IncludedMon-Fri
Included
$34$30per venue
per month
that's $360 per yearI'm interested!
Most popular
for franchises

Premium

Included
Included
Included
Included5 + 2/month
Not included
Included7 days a week
Included
$58$53per venue
per month
that's $636 per yearI'm interested!
for multi-site

On demand

IncludedTailored
Included
Included
IncludedUnlimited
Included
Included7 days a week + Rights management
Included
On request 
Request a quote

All prices are per venue and per month. No setup fees.

Frequently asked questions about pricing

Are prices shown incl. or excl. VAT?
Everything is shown incl. VAT, per venue and per month. No surprise on the invoice, unlike the ex-VAT price lists common in this industry.
Is the music licensing fee included in the plan?
No. Public-performance licensing stays due by your venue, paid directly to the collecting societies. Our team guides you through it in plain language — but it is never “charged inside the product”.
Monthly or annual: what's the difference?
The monthly plan has no commitment and can be cancelled anytime; an annual commitment saves you up to 12% on the monthly price. You choose when you sign up.
I have several venues, how does it work?
Each venue has its own plan. For a group or a multi-site chain, the On demand plan adapts to your setup — let’s talk.
How does onboarding work?
Our team sets up your zones, schedules and playlists with you before launch, with no setup fee. You start playing on day one, without configuring everything yourself.