Practical guides
Choose and run your venue's music
Concrete guides to choose your atmosphere, set the volume, schedule by time of day, build a sound identity and make the right calls, without the jargon.
How-to
Choosing restaurant musicStyle, tempo, volume, time of day: a simple method for choosing your restaurant's music and building an atmosphere that feels like you.
Schedule by time slotLet the music evolve by time of day and by zone, without touching it during service. The method for automatically scheduling your venue's atmosphere.
Multi-location musicChain, franchise, network: how to keep a consistent sound identity across several venues, while still letting each location breathe.
Music by zoneTerrace, dining room, bar, upper floor: every zone has its own needs. How to manage an atmosphere and volume specific to each space within the same venue.
Lunch and dinner musicAt lunch, keep things moving; in the evening, make guests want to stay. How to adapt your restaurant's music between lunch and dinner service, tempo and volume.
Set the volumeToo loud, and your customers are shouting; too quiet, and the room feels empty. How to set the right music volume by venue, time of day, and crowd.
Problem and solution
Creating a sonic identitySignature playlist, jingles, audio messages, voice: the ingredients of a sonic identity that makes your business recognizable and consistent.
Modernising through soundSound is a customer experience lever that often gets overlooked. Atmosphere, messaging, sonic identity: how sound can modernise the welcome at your venue.
Keeping customers longerTempo, familiarity, volume: what we actually know about the effect of music on time spent and customer experience, without overblown promises.
Choosing the right solution
Which solution to chooseThe 6 criteria that actually matter when choosing a professional background music service: licensing, compliance, curation, zones, messaging, price.
Avoiding common mistakesIllegal personal accounts, forgotten royalties, badly set volume, sources chopped up by ads: the frequent mistakes businesses make with music, and how to avoid them.
Music by business
Music for a beauty salonSoothe without lulling to sleep, elevate the treatment, preserve privacy: how to choose the music for a beauty salon, and stay compliant with royalties.
Music for a car dealershipElevate the showroom, ease the wait at the service department, support the brand image: how to soundtrack a car dealership, and stay compliant.
Music for a cocktail barSonoriding a cocktail bar zone by zone and moment by moment: settings, volume, dance floor and compliance. The guide for a venue that builds through the evening.
Music for a kebab shopTempo, style, volume: how to soundtrack a kebab shop or fast-casual restaurant to keep service flowing and give the venue real character, all while staying compliant.
Music for a pharmacySoothe the wait, preserve privacy at the counter, reassure: how to choose the music for a pharmacy, and stay compliant with public performance royalties.
Music for a wine barUnderstated, elegant, suited to tasting: how to choose the music for a wine cellar or wine bar, and stay compliant with public performance royalties.
Moods and playlists
Bossa nova playlistSoft, warm, and timeless: bossa nova is an ideal soundtrack for a cafe, restaurant, or hotel. What makes a good bossa nova playlist.
Cocktail bar playlistSoft deep house, nu-disco, funk, lounge: what makes a good cocktail bar playlist to carry happy hour into a night that builds.
Hotel playlistLounge, soft deep house, jazz, chill: how to compose a hotel's music, zone by zone, for a consistent experience from lobby to spa.
Italian restaurant playlistItalian classics, transalpine pop, swing, and soft latin touches: what makes up an Italian playlist for a trattoria, pizzeria, or bar.
Latin music playlistBossa, soft salsa, cumbia, latin pop: what makes a good latin playlist, and which venues it suits (cocktail bar, restaurant, terrace, night out).
Lounge playlistDowntempo, chill, nu-jazz, soft deep house: what makes a good lounge playlist, and which venues it suits (bar, hotel, rooftop, upscale restaurant).
Romantic dinner playlistSoft soul, vocal jazz, ballads, bossa: what makes a good romantic playlist for a restaurant, Valentine's Day, or an intimate dinner.
Soul music playlistClassic soul, neo-soul, soft funk: what makes a good soul playlist for a restaurant, bar, or cafe, and why it appeals to everyone.
Spa playlistAmbient, zen, nature sounds, downtempo: what makes a good spa playlist, and how to soundtrack a wellness space without falling into cliche.
Upscale restaurant playlistMellow jazz, neo-soul, nu-jazz, light classical: what makes up a playlist for a fine-dining restaurant or an upscale table.
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