Horra vs Amazon Music
Amazon Music is often already there, bundled into a Prime subscription, which makes it tempting to use in a store. But its use remains reserved for a personal, non-commercial setting.
Here's what Amazon Music does well, why being bundled into Prime changes nothing, and where a solution dedicated to businesses takes over.
Let us be fair
Amazon Music is a solid consumer service, often already paid for through Prime. The issue isn't its quality, it's that the licence, whether bundled in Prime or through Unlimited, remains personal.
Our verdict
For listening at home, Amazon Music via Prime is enough. For soundtracking a store while staying compliant, you need a source licensed for professional use. Horra does that, with scheduling, audio messages, and guidance on public performance royalties.
Frequently asked questions
Is Amazon Music allowed in a store?
No. Amazon Music's terms reserve the service for personal, non-commercial use. Playing it in a store open to the public falls outside that scope, and public performance royalties remain due regardless.
Can I use Amazon Music in my store since it's included with Prime?
No. The fact that the music is bundled into Prime changes nothing: Prime is a personal subscription, and it grants no public performance rights. For a business, you need a solution licensed for professional use, like Horra.
Try it in your own space
The best comparison is your own ear in your own space. Try Horra.
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