more sales when the music matches the brand identity.
Source: Stockholm School of EconomicsYour brand has a look. Now give it a sound.
Horra is a flexible, easy-to-use music solution for businesses of every size. Create a unique atmosphere in your space, even when you're not there.
Try it today
Legal for commercial use
No setup fees
They already use Horra every day
When the music is right…
Music does more than set a mood: it shapes how your customers feel, how long they stay and what they buy.
Horra turns it into a lever for your venue: an atmosphere built for your place, your hours and your crowd.
of customers have a better image of a business that plays music.
Source: Sacemof consumers are more likely to buy when a brand offers a personalized experience.
Source: Epsilon × GBH InsightsAbout Horra
One complete solution for your music atmosphere
Horra is a dashboard to schedule your music and messages, plus an app to play them across your venue!
Pick an atmosphere built for your venue
Tap into 1,000+ playlists crafted for your business and your customers.
- 80 venue types
- 20+ musical styles
- High-quality music
Schedule once, the music follows your hours
Plan your playlists ahead with a simple, powerful calendar. Set the perfect mood for every moment of the day, hands-free.
- Built-in calendar (week / month)
- Scheduling around your opening hours
- Control from the back office or app
Play your messages at the hours that matter
Give your venue a unique identity with messages produced by our team or uploaded by you, and schedule them whenever you like.
- Messages produced by our professional team
- Easily import your own messages
- Flexible scheduling to fit your needs
Launch a track or announcement in one tap
Pick special tracks or messages and play them instantly, no searching required. A real time-saver for your team, especially in the moments that matter.
- Quick access from your shortcuts
- Instant playback of your tracks and messages
- Perfect for urgent announcements
And also
Offline mode
The music keeps playing even without an internet connection. A network drop never cuts your venue’s atmosphere.
An atmosphere that fits you
A track doesn’t fit your venue? Remove it, and it won’t come back in that location. The sound sharpens to your taste.
Team management
Several access levels for your team: everyone manages what concerns them, no risk of a wrong move.
Why choose Horra for your business?
Radio, personal streaming, agencies: each option has blind spots. Here is, plainly, what each one really covers.
The audio ecosystem: Horra, the most complete option.
Radio
BBC Radio 2, Heart, Capital
BBC Radio 2, Heart, CapitalPersonal streaming
Spotify, Deezer, Apple Music
Spotify, Deezer, Apple MusicAgencies
Mediameeting, Mood Media, Music Work
Mediameeting, Mood Media, Music WorkHorraRecommended
Yes
No
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
No
Yes
No
No
Yes
Yes
No
No
No
Yes
No
No
No
Yes
From, per month
Free
£10
£33
£24
Playing a personal Spotify, Deezer or Apple Music account in a public venue breaks their terms and does not cover the public performance fee.
No fine print
What we tell you is what you get.
Clear prices, no hidden fees
The price you see is the price you pay. No setup fees, no hardware forced on you.
A human answers, in your language
No chatbot, no offshore hotline. A team that knows venues like yours.
Monthly, no commitment
Try it, stay if it works for you. Cancel anytime, no questions asked.
Choose your plan
Transparent pricing that scales with the size of your business
MonthlyAnnualSave up to 12%
Themed playlists
Weekly updates
Custom playlists
(Spotify, Deezer)
Promotional messages
Sonic identity
Support
Legal compliance
for independents
Classic
Mon-FriMost popular
5 + 2/month
7 days a week
for franchises
Premium
5 + 2/month7 days a weekAll prices include VAT, per venue and per month. No setup fees.
Frequently asked questions
Horra offers curated playlists, sorted by mood and continuously updated. You schedule your moods in a calendar (by day, time and period) and by zone if needed. The system avoids playing the same track or artist too close together, adapts to footfall (peak hours vs. quiet ones) and keeps the flow smooth.
Horra lets you insert short audio messages: promotions, service announcements, brand idents, seasonal campaigns and more. You choose the frequency (e.g. every X minutes or X tracks), the time slots, the days and the zones concerned. Messages are normalized to sit at the same perceived level as the music and avoid jarring volume swings.
Horra runs straight from our iOS and Android app, compatible with most smartphones and tablets. Simply connect your device to your audio system (speakers, amplifier or mixer). For technical setups, for example when the audio system sits in a rack or a plant room, we can also supply a dedicated, preconfigured player. A stable internet connection is recommended; if there’s a brief outage, Horra’s failsafe mode keeps playback running without interruption. Horra adapts to every broadcast setup: AirPlay, Wi-Fi, Bluetooth, mini-jack output, RCA, XLR or a professional audio network.
The subscription is a flat rate per venue, with multi-zone and multi-site options. It includes access to the platform, music updates, the audio message tools and support. The service renews automatically each period. You manage your sites and options from your admin account (adding/removing venues, activating zones, viewing history).
Let your brand be heard
Schedule your promotional messages straight from your calendar to spotlight your offers, craft a unique sonic identity and air your announcements at the perfect moment.
Get in touch
Talk to our experts for a personalized demo and discover how our solution can elevate your business.